Workshop Description:
This three-hour workshop will target both new and established artists with both traditional and new marketing methods. Students will be provided
with examples of unique and creative ways to market artistic products, how to shape their message, and target distinct customer sectors through
e-mail, press kits and more.
Instructor Bio:
Joan Irvin is an interdisciplinary artist, curator, writer, and educator. She has been a Jewellery + Metals instructor at the Alberta College of Art & Design for the
past 11 years, and a guest artist/workshop instructor for numerous other institutions throughout the western provinces and NWT . Irvin’s jewellery and small-scale
mixed media works have been exhibited nationally, in the United States, Europe, and Asia. While her personal practice currently favours pieces fabricated from gold
and anodized metals (niobium & titanium), her workshops – for both children and adults — deal with a much broader array of materials, techniques and professional development to satisfy the diverse interests of both beginner and advanced students.
A graduate of Fine Arts, with distinction, from the University of Calgary in Ceramics and the Alberta College of Art + Design in Jewellery + Metals, Joan
has additionally studied at the Banff Centre, University of Western Ontario, Kalliolan Vapaaopisto in Finland, Penland School of Crafts in North Carolina,
and with a Calgary goldsmith who specialized in custom work. She served as Supervisor of Calgary’s Wildflower Arts Centre for many years, and has received
numerous awards for her work, and her service to the arts community, including a 2009 Alberta Craft Council Award of Honour, for her contribution to Alberta’s Fine
Craft Culture. Joan currently markets her work through the Hand Made Here Artist Collective.